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mba十日教程(文本版)-第67章

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Columbia University 


Stanford University 


The University of Chicago 


Massachusetts Institute of Technology (MIT; Sloan) 


Dartmouth College (Amos Tuck) 


Duke University (Fuqua) 


University of California; Los Angeles (Anderson) 


University of California at Berkeley (Haas) 


New York University (Stern) 


Indiana University 


Washington University (Olin) 


Carnegie Mellon University 


Cornell University (Johnson) 


University of North Carolina at Chapel Hill (Kenan 
Flagler) 


University of Texas at Austin 



四、文献目录。。 

BIBLIOGRAPHY 


DAY 1: MARKETING 


Assael; Henry。 Consumer Behavior Marketing Action。 
Boston: Kent Publishing; 1981; p。471 (paper towel 
perceptual mapping)。 


〃The Deal Maker。〃 U。S。 News World Report; February 8; 
1998; p。78 (Ralph Lauren)。 


Koselka; Rita。 〃How to Print Money。〃 Forbes; December 
24; 1990;p。118 (Vlassis)。 


Kotler; Philip (Northwestern)。 Marketing Management 
Analysis; Planning and Control。 Englewood Cliffs; N。J。: 
Prentice … Hall; 1984。 


Maxwell; John C。; Jr。 〃Coffee Sales Climb in '89。〃 
Advertising Age; April 16; 1990; p。64 (coffee market 
shares)。 


Morgensen; Gretchen。 〃The Trend Is Not Their Friend。〃 
Forbes; September 16; 1991; P。118 (brand extensions)。 


Newton; Derek A。 Sales Force Management: Text and Cases。 
Boston: Irwin; 1990; pp。7…9 (salesman historical periods)。 


Paley; Norton。 Manager's Guide to petitive Marketing 
Strategies。 New York: American Marketing Association; 1989; 
pp。 18…19 (Xerox); pp。 46…47 (segmentation selection)。 


Schifrin; Matthew。 〃Mom's Cooking Was Never Like This。〃 
Forbes; August 19; 1991; pp。 50; 54 (premium dog food 
sales)。 


Silbiger; Steven。 〃Study of the General and Gourmet 
Coffee Markets。〃 Sponsored by Westway Merkuria; Inc。; 
EnglewoodCliffs; N。J。; July 1989。 


—; and Mark Parry。 〃Cafe Blason;〃 Case UVA…M…369; 
copyright ó1990 by the Darden Graduate Business School 
Foundation; Charlottesville; Virginia。 

Willoughby; Jack。 〃The Last Iceman。〃 Forbes; July 13; 
1987; p。196 (vacuum tubes)。 


DAY 2: ETHICS 



Freeman; R。Edward; and Daniel R。 Gilbert; Jr。 〃The 
Problem of Relativism: When in Rome。。。〃 Chapter 2; 
Corporate Strategy and the Search for Ethics。 Englewood 
Cliffs; N。J。: Prentice…Hall; 1988; pp。24…41。 Adapted by 
permission of Prentice Hall。 


Friedman; Milton (Chicago)。 〃The Social Responsibility 
Is to Increase Profits。〃 The New York Times; September 13; 
1970。 


DAY 3: ACCOUNTING 


Stern; Richard I。 〃McDonnell Douglas' Make…or…Break 
Year。〃 Forbes; January 7; 1991; p。37 (McDonnell Douglas 
ine statement)。 


DAY 4: ORGANIZATIONAL BEHAVIOR 


〃Active Listening;〃 Case UVA…OB…341; copyright ó1986 
by the Darden Graduate Business School Foundation; 
Charlottesville; Virginia。 

Beer; Michael。 〃Note on Performance Appraisal;〃 Case 
478…019; College; copyright 1977 by the President and 
Fellows of Harvard College; all rights reserved。 


Byrne; John A。 〃Business Fads: What's In…and Out。〃 
Business Week; January 20; 1986; p。55 (MBA buzzwords)。 


Edwards; Jeffrey R。 〃Assessing Your Behavior Pattern;〃 
Case UVAOB…360; copyright ó 1987 by the Darden Graduate 
Business School Foundation; Charlottesville; Virginia; 

p。3 (Types A and B)。 
French; John R。 P。; and Bertram Raven。 〃The Bases of 
Social Power;〃 Group Dynamics; ed。 Darwin Cartwright。 
Evanston; Il。: Row; Peterson; 1960; pp。607…623 (power)。 


Gabarro; John J。; and John P。 Kotter。 〃Managing Your 
Boss。〃 Harvard Business Review; Vol。 57; No。 1 
(January/February 1980); pp。92…100。 Copyright ó1980 by 
the President and Fellows of Harvard College; all rights 
reserved。 

Hackman; J。 Richard; and Greg R。 Oldham。 〃Development 
of Job Diagnostic Surveys。〃 Fournal of Applied Psychology; 
Vol。 60; 1975; pp。159…170。 



Hogan; Eileen A。 〃One Model for Action Planning;〃 Case 
UVAOB…261R。 Copyright ó1983 by the Darden Graduate 
Business School Foundation; Charlottesville; Virginia。 

Kepner; Charles H。; and Benjamin B。 Tregoe。 The Rational 
Manager: A Systematic Approach to Problem Solving and 
Decision Making。 New York: McGraw…Hill; 1965; p。55 
(deviations; want got gaps)。 


Kotter; John P。; and Leonard A。 Schlesinger。 〃Choosing 
Strategies for Change。〃 Harvard Business Review; Vol。 57; 
No。2 (March/April 1980); pp。106…144。 Copyright ó1980 by 
the President and Fellows of Harvard College; all rights 
reserved (strategies for change)。 

Levine; Joshua。 〃Dare e togliere (give and tade away)。〃 
Forbes; October 28; 1991; p。115 (Armani)。Tannenbaum; 
Robert; and Warren H。 Schmidt。 〃How to Choose a Leadership 
Pattern。〃 Harvard Business Review; Vol。 51; No。 3(May/June 
1973); pp。 162…173。 Copyrightó 1973 by the President and 
Fellows of Harvard College; all rights reserved。 

Zierden; William E。 〃A Framework for Understanding 
Organizations;〃 Darden School Case UVA…OB…187; copyrightó 
1982 by the Darden Graduate Business School Foundation; 
Charlottesville; Virginia (the basic organization model)。 

DAY 5: QUANTITATIVE ANALYSIS 


〃Cash Flow and the Time Value of Money;〃 Case 9…177012; 
copyrightó 1976 by the President and Fellows of 
Harvard College; all rights reserved。 

Frey; Sherwood C。 〃Assessment and Use of Probability 
Distributions;〃 Case UVA…Q…294; copyrightó 1983 by the 
Darden Graduate Business School Foundation; 
Charlottesville; Virginia。 

—。 〃Probability Assessment with the Aid of Historical 
Data;〃 Case UVA…Q…288; copyrightó 1983 by the Darden 
Graduate Business School Foundation; Charlottesville; 
Virginia。 

〃An Introduction to Decision Analysis;〃 Case 181…046; 
copyrightó 1980 by the President and Fellows of Harvard 
College; all rights reserved。 


〃Notes on Decision Diagrams;〃 Case 9…171…035; 
copyrightó 1970 by the President and Fellows of Harvard 
College; all rights reserved。 

Oksman; Warren; and Sherwood C。 Frey。 〃Introduction to 
Analytical Probability Distributions;〃 Case UVA…Q…205; 
copyrightó 1980 by the Darden Graduate Business School 
Foundation; Charlottesville; Virginia。 

Pfeife
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